Products assist us through our days and express our values. good products are designed with purpose and honest material use. They exist in harmony with the planet, its Beings, and its cultures.

Product Design
Material Sourcing
Product Development

Product Design

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Working collaboratively with founder Tull Price, we conceptualized, designed, sourced, and developed FEIT’s complete product range. These products, hand-made entirely from natural materials, are an exercise in constraint and refinement; taking classic styles, simplifying them to their essence, and creating them in the highest quality and make possible. Examples include collaborations with Toogood and BDDW, The Latex Walker, which I designed to reverse FEIT’s normal one-piece pattern to have the seam run down the toe to form a bowling shoe-inspired stripe, and a remake of a FEIT classic using the oft-wasted split side of semi-cordovan leather and a collagen byproduct material that is fully waterproof. The images above show a range of products that I worked on throughout my time at the company.

Product Design
Material Sourcing
Product Development

Working collaboratively with founder Tull Price, we conceptualized, designed, sourced, and developed FEIT’s complete product range. These products, hand-made entirely from natural materials, are an exercise in constraint and refinement; taking classic styles, simplifying them to their essence, and creating them in the highest quality and make possible. Examples include collaborations with Toogood and BDDW, The Latex Walker, which I designed to reverse FEIT’s normal one-piece pattern to have the seam run down the toe to form a bowling shoe-inspired stripe, and a remake of a FEIT classic using the oft-wasted split side of semi-cordovan leather and a collagen byproduct material that is fully waterproof. The images above show a range of products that I worked on throughout my time at the company.
Day Owl is an everyday carry brand designed by Almanac. Day Owl product design is guided by American pragmatism, considering notes of Japanese minimalism, Swiss functionality and Indigenous sustainability. Day Owl products are created from recycled inputs and designed for repair and reuse. Most objects end up in the landfill, ours start there and never go back.
Product Strategy & Design
Design Management
Circular Systems Design
I designed and led the direction for the Day Owl New* product range in consideration of the brand’s circular mission. Each product is conceptualized from customers’ established needs, ensuring no superfluous products are created. The products are designed with maximum utility in mind, and are then refined into simple and timeless objects built to take on a diverse array of personalities. *They are made using recycled materials, starting from landfills and never going back. Highlights include the bestselling Backpack, with tons of function simplified into a unibody design, The Crossbody, designed to “seamlessly” integrate the body of the bag into the strap, The Reusable Tote, which is a packable bag that is patterned to use every inch of the fabric it is made from, and the facemask, which is designed to provide custom comfort and packability. Day Owl’s secondhand collection is made up of old bags sent in by customers. We created a system to clean, organize, repair, brand, and track each bag that comes into the repair shop.

Product Strategy & Design
Design Management
Circular Systems Design

Product Design

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I designed and led the direction for the Day Owl New* product range in consideration of the brand’s circular mission. Each product is conceptualized from customers’ established needs, ensuring no superfluous products are created. The products are designed with maximum utility in mind, and are then refined into simple and timeless objects built to take on a diverse array of personalities. *They are made using recycled materials, starting from landfills and never going back. Highlights include the bestselling Backpack, with tons of function simplified into a unibody design, The Crossbody, designed to “seamlessly” integrate the body of the bag into the strap, The Reusable Tote, which is a packable bag that is patterned to use every inch of the fabric it is made from, and the facemask, which is designed to provide custom comfort and packability. Day Owl’s secondhand collection is made up of old bags sent in by customers. We created a system to clean, organize, repair, brand, and track each bag that comes into the repair shop.

Screenprinted secondhand t shirt

Circular Systems Research
Creative Repurposing
Problem Solving

Strategy
Creative Direction
Identity
Web

Almanac represents a shared vision for how to go about acting responsibly and enjoyably, built by myself and Danny Chambers. This manifests in the form of a co-operative brand that renews secondhand footwear and clothing. Specifically focusing on extending the use of sneakers, which endure extreme wear and are notoriously hard-to-recycle, through a refined-utility approach. During our visit to Accra, Ghana in 2020, Danny and I observed and tracked secondhand footwear that had been imported from the Global North to understand the issues with repairing and recycling sneakers. In Accra’s Kantamanto Market, we were inspired by the robust reuse economy to create an repurposed Converse Chuck Taylor (a shoe that we identified as one of the most plentiful and thus easiest the upcycle at scale) to which we added an outsole from old tire rubber, a discarded rubber pad to protect high-wear areas on the vamp, and a heel pull tab to allow for easier on/off, made from discarded webbing.

Circular Systems Research
Creative Repurposing
Problem Solving

Strategy
Creative Direction
Identity
Web

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Almanac represents a shared vision for how to go about acting responsibly and enjoyably, built by myself and Danny Chambers. This manifests in the form of a co-operative brand that renews secondhand footwear and clothing. Specifically focusing on extending the use of sneakers, which endure extreme wear and are notoriously hard-to-recycle, through a refined-utility approach. During our visit to Accra, Ghana in 2020, Danny and I observed and tracked secondhand footwear that had been imported from the Global North to understand the issues with repairing and recycling sneakers. In Accra’s Kantamanto Market, we were inspired by the robust reuse economy to create an repurposed Converse Chuck Taylor (a shoe that we identified as one of the most plentiful and thus easiest the upcycle at scale) to which we added an outsole from old tire rubber, a discarded rubber pad to protect high-wear areas on the vamp, and a heel pull tab to allow for easier on/off, made from discarded webbing.

Creative Direction
Systems Strategy
Branding

Strategy
Creative Direction
Identity
Web

Previously known as Common Label, Fixing Fashion is an open-source platform (under the One Army umbrella) of methods and tools to fight textile pollution. I helped to strategize how this platform can be most useful to the most amount of people as well as conceptualizing an all inclusive brand vision for the project that was ultimately presented at Dutch Design Week. Clothing tags can be removed, turned around, and sewn back onto mended pieces to signify solidarity with the Fixing Fashion movement. The complete platform will comprise of a library of mending techniques as well as a map where community members can find local resources to upcycle, repair, or dispose of their clothing.

Creative Direction
Systems Strategy
Branding

Strategy
Creative Direction
Identity
Web

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Previously known as Common Label, Fixing Fashion is an open-source platform (under the One Army umbrella) of methods and tools to fight textile pollution. I helped to strategize how this platform can be most useful to the most amount of people as well as conceptualizing an all inclusive brand vision for the project that was ultimately presented at Dutch Design Week. Clothing tags can be removed, turned around, and sewn back onto mended pieces to signify solidarity with the Fixing Fashion movement. The complete platform will comprise of a library of mending techniques as well as a map where community members can find local resources to upcycle, repair, or dispose of their clothing.

The Tolero concept in its water-resistant mid configuration.

The Tolero concept in its comfort-driven high configuration.

The Tolero's adaptable system.

Wear-test prototypes informed the final design.

Sketch ideation.

Tolero stroble-free pattern.

Heat map research

Footwear Design
Prototyping
Design Thinking

Product Design

The Nike ACG Tolero is a sneaker concept I worked on during my time with the brand that combines data-mapping techniques and inspiration from the human anatomy to create a sustainable and versatile sneaker for the urban environment. The final design features a sole, insole, heel piece, and single strap based on support bands in the foot that combine to create a 360° custom fit system. The strap pulls the sole and insole upward and around the foot, cradling it in a fixed position. This system also allows the shoe to be fully recyclable when the product’s lifespan ends as there are no adhesives used in its construction. This modularity also allows the user to adapt to the elements in true All Conditions Gear fashion: one can wear the Tolero with no bootie as a sandal for maximum breathability while having the option to throw on the water resistant mid-cut bootie in case of harsh weather. The high bootie and long strap can also be swapped in for late afternoon comfort and compression.

Footwear Design
Prototyping
Design Thinking

Product Design

Learn More

The Nike ACG Tolero is a sneaker concept I worked on during my time with the brand that combines data-mapping techniques and inspiration from the human anatomy to create a sustainable and versatile sneaker for the urban environment. The final design features a sole, insole, heel piece, and single strap based on support bands in the foot that combine to create a 360° custom fit system. The strap pulls the sole and insole upward and around the foot, cradling it in a fixed position. This system also allows the shoe to be fully recyclable when the product’s lifespan ends as there are no adhesives used in its construction. This modularity also allows the user to adapt to the elements in true All Conditions Gear fashion: one can wear the Tolero with no bootie as a sandal for maximum breathability while having the option to throw on the water resistant mid-cut bootie in case of harsh weather. The high bootie and long strap can also be swapped in for late afternoon comfort and compression.

Speculative Design
Fabrication

Strategy
Creative Direction
Identity
Web

The Digital-Analog-Digital project aims to lessen humanity’s reliance on smartphones through single-function, physical objects that take cues from technology, easing the transition from digital to analog. The initial inspiration for this project came from the Macintosh 128k’s graphic user interface, which mimicked the physical world in order to make users more comfortable with the digital realm. The project contains three analog objects that together make up the main functions of a smartphone. Object 01 focuses on observation, adapting the digital scroll-style reading format into a physical reader. Object 02 focuses on communication, allowing users to communicate from longer distances (even around corners) in an analog fashion. Object 03 focuses on wayfinding, taking the gestures of digital map applications and applying them to a portable, physical object, allowing the user to zoom in on areas of interest. View Process Book

Speculative Design
Fabrication

Strategy
Creative Direction
Identity
Web

Learn More

The Digital-Analog-Digital project aims to lessen humanity’s reliance on smartphones through single-function, physical objects that take cues from technology, easing the transition from digital to analog. The initial inspiration for this project came from the Macintosh 128k’s graphic user interface, which mimicked the physical world in order to make users more comfortable with the digital realm. The project contains three analog objects that together make up the main functions of a smartphone. Object 01 focuses on observation, adapting the digital scroll-style reading format into a physical reader. Object 02 focuses on communication, allowing users to communicate from longer distances (even around corners) in an analog fashion. Object 03 focuses on wayfinding, taking the gestures of digital map applications and applying them to a portable, physical object, allowing the user to zoom in on areas of interest. View Process Book

Product Design Strategy
Footwear Design
Storytelling

Strategy
Identity

A collaborative footwear brand created by myself, Danny Chambers, and Bryce Wong. It centered around designing product for specific global climate zones; allowing us to identify specific issues pertinent to terrain and weather, so we could better provide solutions to these problems in our products. We showcased this idea by designing three shoes: the Sift Mule, a sandal designed for the lowland subtropical environment that balances moisture management with protection, the Concrete Low and High, sneakers that can stand up to the rough surfaces in the urban temperate environment, and the Taiga Boot, a supportive boot built for the boreal taiga environment that allows for full range of motion. View Process Book

Product Design Strategy
Footwear Design
Storytelling

Strategy
Identity

Learn More

A collaborative footwear brand created by myself, Danny Chambers, and Bryce Wong. It centered around designing product for specific global climate zones; allowing us to identify specific issues pertinent to terrain and weather, so we could better provide solutions to these problems in our products. We showcased this idea by designing three shoes: the Sift Mule, a sandal designed for the lowland subtropical environment that balances moisture management with protection, the Concrete Low and High, sneakers that can stand up to the rough surfaces in the urban temperate environment, and the Taiga Boot, a supportive boot built for the boreal taiga environment that allows for full range of motion. View Process Book

The GS logomark blends the studio's initials with cues from musical notation.

The logotype is shaped by the signature windows found on the Gwynne Building.

The final identity emphasizes Gwynne Sound's function and place.

Gwynne Sound is split into three verticals: Brandsonics, Engineering, and Studio.

The symbol family is accompanied by a window arch motif.

We ideated into three silos: Contemporary Classical, On Site, and Nouveau.

The Gwynne Building, home to the studio, is an inspiring architectural feat.

The final logomark had to feel balanced and cohesive.

Branding
Brand Strategy

Local Business
Identity

Gwynne Sound is a multi-faceted recording studio in Cincinnati, Ohio. In 2017, Dan Carruthers and his team at what was then Sound Images had the vision to build on the studio’s storied past while moving the needle forward toward a new identity. I helped the studio to meld sonic elements with cues from the historic Gwynne Building that the studio calls home to create an updated identity that reflects the company’s new vision. After working with the team to redefine what the brand stands for, the resulting identity includes an anatomy of logos for the studio’s three business lines.

Branding
Brand Strategy

Local business
Identity

Learn More

Gwynne Sound is a multi-faceted recording studio in Cincinnati, Ohio. In 2017, Dan Carruthers and his team at what was then Sound Images had the vision to build on the studio’s storied past while moving the needle forward toward a new identity. I helped the studio to meld sonic elements with cues from the historic Gwynne Building that the studio calls home to create an updated identity that reflects the company’s new vision. After working with the team to redefine what the brand stands for, the resulting identity includes an anatomy of logos for the studio’s three business lines.